Windy City Signs and Graphics

Whether yours is a corner store in a Chicago suburb or your company’s name starts with “A” and ends with “-people,” you need to differentiate yourself from your peers, says HBR. How you market your business – its values, ethos, and service – is the primary way to differentiate yourself today. That’s where custom signage can help you stand out. Keep reading to find out how you can convey your unique value proposition to customers. Bold Aspirations, Bold Designs Think your customers won’t be able to tell you’ve bought a template sign from the big box store? Think again. Create bold, eye-catching designs that grab attention instead of settling for standard designs that everyone’s seen before. Custom signs let you express your creativity and realize your vision. Do creative designs have an impact on customers? Absolutely. 76% of American shoppers visit a store on the strength of its signage. Calls-to-Action Designed to Convert “ Hook, line, and sinker ,” says WordStream,...

  We receive a lot of interest in monument signs from business owners and office managers. They love how imposing the signs look and how they make the business stand out. But while they are universally loved, most people don’t fully understand what a monument sign can do for their business. This article will explain how monument signs can help your business grow exposure and whether they are right for you. 5 Ways Outdoor Monument Signs Make Your Business Stand Out 1. Attract Attention with Customized Outdoor Monument Signs You’ll seldom find two monument signs for businesses that look alike. That’s because you can customize the design to appeal to your customer base. We build all types of signs, including: Modern monument signs Stone monument signs Peachtree monument signs Foam monument signs You can personalize the design, the sign face, and messaging for a truly unique sign. 2. Make Sure Your Business Gets Noticed Modern monument signs are bold and unmissable. Wh...

  Is getting custom signs for your business worth the expense and effort you’ll have to put into them? Studies by the Signage Foundation have shown that modern signs can measurably add to sales . A FedEx survey found that 76 percent of American shoppers are more likely to visit a business because of its signs, and 68 percent will make a purchase because of attractive signage. Custom signs are a proven tool for maximizing return on investment and enhancing the bottom line. In this article, we’ll explore how you can use signs to maximize their value. Target Your Local Audience When 85 percent of your customer base is located within 5 miles of your business, you need to cater to local tastes. Targeted design and messaging will speak to your audience directly. Install custom signs outdoors to display meaningful, eye-catching content in your community. Instead of generic billboards, personalize ads for buyers to maximize lead generation. Stay True to Your Branding...