Windy City Signs and Graphics

Is getting custom signs for your business worth the expense and effort you’ll have to put into them? Studies by the Signage Foundation have shown that modern signs can   measurably add to sales . A  FedEx survey  found that 76 percent of American shoppers are more likely to visit a business because of its signs, and 68 percent will make a purchase because of attractive signage. Custom signs  are a proven tool for maximizing return on investment and enhancing the bottom line. In this article, we’ll explore how you can use signs to maximize their value. Target Your Local Audience When 85 percent of your customer base is located within 5 miles of your business, you need to cater to local tastes. Targeted design and messaging will speak to your audience directly. Install custom signs outdoors to display meaningful, eye-catching content in your community. Instead of generic billboards, personalize ads for buyers to maximize lead generation. Stay True to Your Branding with...