Windy City Signs and Graphics

Are you struggling to boost your brand visibility because of a limited marketing budget? Many entrepreneurs want to maximize their marketing funds. Investing in assets that have a fast return on investment and work for the long term is the main priority. Unfortunately, many business owners pour most of their resources into digital marketing. Digital platforms are effective in reaching more potential customers in a short amount of time. However, they’re not always the cheapest. For brick-and-mortar establishments, corporate signs are essential. They offer a way to stand out in the community and promote your business.  Channel letters , awnings, and pylon signs are a few types to choose from. However, there’s another way to reach more of your target audience. It involves investing in vehicle wraps. These are engineered to adhere to various types of vehicles, such as vans, buses, and trucks. They’re made from premium grade vinyl that is UV, scratch, and water resistant. When professio...

  Being a business owner comes with many roles and responsibilities. From marketing to logistics and operations, there are many tasks that need to be addressed to keep your business running. Another key task focuses on making your business accessible for individuals of all abilities. There are several ways to improve accessibility in your business, and custom ADA signs are one tool that can help in this regard. Before you get started with ADA signs, it’s important to look at the regulations. The Americans with Disabilities Act (ADA) Standards for Accessible Design includes guidelines for ADA signs, including elements such as color contrast, font styles, and character size. Compliance with these regulations is important both to avoid consequences for your business and to help your customers. Provide a Welcoming Environment With ADA Signs Signs do so much more in your establishment than point out the fire exits and stairs. While identifying these locations is important, your sign...

  Lobby signs , especially premium ones, can cost thousands of dollars, so it’s vital to understand the value they will provide. After all, you don’t want to invest in something that’s not going to deliver the ROI you expect. Find out why you should get  office signs  for the entrance and how they’ll pay for themselves over the long term. Why Your Business Needs Lobby Signs 1. Make a Strong First Impression and Improve Your Chances of Making the Sale A FedEx survey found that 76% of American shoppers admit to entering a business because a sign caught their eye; 68% say they would make a purchase based on the strength of the business’s signage. Reception signage, waiting area signs, and door signs are some of the first things visitors will see at your establishment, which is why you need to make the right first impression. 2. Enhance and Refresh Your Decor Most people just think of paintwork and furniture when it comes to decor, but there’s another equally important...

  You know this already–anything and everything can affect your brand and your business. If a single social media post that a user scrolls past in a second can make your business’s image, a poorly designed sign that people see day after day certainly can. Make no mistake, perception matters; a survey found that 77% of people will recommend a business if they have a positive perception of it. That’s where  monument signs  come in. Making the All-Important First Impression with Monument Signs People will form an impression of your business in a split second which is why getting the first impression just right is so important. Attractive monument sign design allows you to do just that, leave a lasting impression on potential customers. Monuments are some of the customizable signs around, so put your best foot forward. It’s better to have “over the top”  monument ideas  than ones that will fade into the background: team colors, finishes, fonts, and mounting opt...

The office isn’t just a space, it’s “a place for collaboration, creativity, and learning,” says HBR. We’re inclined to agree with that. The more obvious things, like the paintwork and furniture, receive the most attention; but even the not-so-obvious things can make a difference. Things like   office door signs   are the minor detail that can make all the difference between a failed sale and a deal closed. Find out how you can use  office door signs  to build confidence in the minds of clients, and what are the different signs you can get. 3 Ways Office Door Signs Help You Build Confidence Here are three ways door signs can help you make a great impression on visitors and employees. 1. Present a Professional Image for Your Office Things such as  reception signage  and  office door signs  are some of the first visual touchpoints of your brand. They will tell your clients the kind of interaction they can expect. Neat, smart signage can bolster the i...

Maybe you’ve read how fleet graphics can generate 30,000 impressions per day, or perhaps it’s that fleet graphics offer nearly 50 times the value of TV advertising. The undeniable effectiveness of   vehicle graphics   has made them one of the most sought-after signs today. From food truck owners to local florists and even law firms are looking to install graphics on their vehicles. That said, getting graphics that look great and generate leads for the business isn’t the work of a moment. You need to work with a  fleet graphics company  that can guide you through the process. In this article, we’ll look at what you should look for in a fleet graphics company. 1. Full-Service Body and Window Graphics Company It may sound as simple as pasting stickers on the vehicle, but installing vinyl graphics is an intricate process. The graphic needs to be designed, cut, your vehicle prepared, and the wrap installed expertly. In short, many small steps go into wrapping, and you nee...

 There are many types of marketing tools that will bring people to your business. Your social media channels, print ads, radio ads, and other tactics have the power to compel prospects to visit your location. However, once they arrive, acrylic letters for indoor signs within your facility can help ensure their experience is a great one. If you’re looking for the best office signs indoor options, consider the suggestions below. They will help improve your indoor spaces and create a welcoming environment for guests. Lobby Signs When guests step inside your facility, office signage in your lobby is likely the first thing they will see. While blank walls won’t offer much in terms of a warm welcome, lobby signs offer many benefits. A large company logo on your wall can help showcase your brand and alert customers that they’ve arrived at the right location. You can also use lobby signage to share more details about your brand such as its history, awards, and other information. In a...